For those with a spirit for adventure.
The Curious Drinker exists for people who think there's always another great bottle out there - and want someone obsessive enough to go and find it for them.
We're a community of drinkers, makers and storytellers united by one idea: that the world of spirits is endlessly fascinating, and the best way to explore it is together.
How it started
The early years
In 2016, Jon and John took the idea to the BBC's Dragons' Den, where they attracted offers from four Dragons before securing investment from entrepreneur Sarah Willingham. From there, Craft Gin Club grew into the UK's biggest gin subscription club, sending hundreds of thousands of members on a journey through the world of craft gin, one carefully chosen bottle at a time.
Where we're going?
Today The Curious Drinker covers gin, rum, tequila, whisky and more – through subscriptions, one-off cocktail boxes and gifts. We work with independent distillers, small-batch producers and brilliant mixologists to bring you spirits worth knowing about, and the know-how to enjoy them properly. We're only getting started.
Three things we care about
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The spirits
Every bottle we send is hand-picked. We work directly with independent distillers and small-batch producers — people who care as much about what goes into their spirits as we do about finding them. No filler, no famous names for the sake of it. Just exceptional drinks with a story behind them.
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The people who make them
We've spent over a decade building relationships with the makers behind the bottles – visiting distilleries, learning their craft, understanding what makes each spirit worth your time. When we talk about a spirit, it's because we've met the people who made it and think you should know their story too
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The way you drink them
A great spirit deserves to be enjoyed well. That's why every box we send comes with mixers, cocktail ingredients and guidance - not to tell you how to drink, but to give you the tools to explore. From a simple serve to a show-stopping cocktail, we're here to make every drink better than the last.
Community, Cocktails & Stories
Over a decade in and we're more curious than ever. And so, it turns out, are our members.
Over the past decade, The Curious Drinker community has grown into something we're genuinely proud of. Hundreds of thousands of members have discovered new spirits, shared their finds and made drinks they didn't know they were capable of. That community is at the heart of everything we do.
We've shared hundreds of cocktail recipes, from the simple and satisfying to the ambitious and surprising, along with expert tips to help guide curious drinkers to new heights, whatever stage they’re at on their journey.
We've also told the stories of unsung drinks heroes - the distillers, mixologists, and industry movers and shakers – helping to connect the people behind the bottles with the drinkers who love what they do.
